Powering
Design Solutions
Powering
Design Solutions
The creative strategy started with the combination of what marketing and design do together. Uniting both teams, we went to rebrand the company and how it’s seen by the public. We wanted to tell a different story so we started with the rebrand of the website, which is a perfect example of what creative strategy is all about. It’s not just about what it looks like, but even more: what story are we trying to tell.
The team and I wanted to make the brand human. Appealing to the audience. Not just that we are selling a product.
The creative strategy started with the combination of what marketing and design do together. Uniting both teams, we went to rebrand the company and how it’s seen by the public. We wanted to tell a different story so we started with the rebrand of the website, which is a perfect example of what creative strategy is all about. It’s not just about what it looks like, but even more: what story are we trying to tell.
The team and I wanted to make the brand human. Appealing to the audience. Not just that we are selling a product.
Our main target audience was to tell a story to the marketers because they challenge the status quo.
We did that by making Mediaocean sound human and speak to the problems and needs of the customer so by that, creating an experience with the brand and its products.
The difference is just execution vs. providing additional strategy
Remembering always that every brand is human, and you have to tap into that.
Our main target audience was to tell a story to the marketers because they challenge the status quo.
We did that by making Mediaocean sound human and speak to the problems and needs of the customer so by that, creating an experience with the brand and its products.
The difference is just execution vs. providing additional strategy
Remembering always that every brand is human, and you have to tap into that.
Corporate Logo
Corporate Logo
Corporate Color Palette
Corporate Products
Highlights of working at Mediaocean
Highlights of working at Mediaocean
• Led the creation and implementation company branding and the
creation of the creative team.
• Develped the creation of company rebranding four years later.
• Led creation of creative solutions, branded content, editorial,
presentations, infographics and more.
• Managed all creative projects from the design, web development,
to the production of on-line content and analysis of the results.
• Managed the creative team.
• Develped different events branding and image, social media
strategy and demand generation creatives.
• Led the creation and implementation company branding and the
creation of the creative team.
• Develped the creation of company rebranding four years later.
• Led creation of creative solutions, branded content, editorial,
presentations, infographics and more.
• Managed all creative projects from the design, web development,
to the production of on-line content and analysis of the results.
• Managed the creative team.
• Develped different events branding and image, social media
strategy and demand generation creatives.
It’s not about predicting the future, is thinking about it in an open way to overcome the things that limit the creative thinking about where we’re going.
workcobranding, creative strategy, interior desgin
KonzepteKonzepte Concept Branding Design
Studio Ten Eleven BookEditorial Design
TYRConcept Branding, Branding, UX
CykedBranding, Concept, Awareness
MIGUEL RIEBMAN
Creative Director, Branding Strategy & Graphic Design
2009 - Present
MIGUEL RIEBMAN
Creative Director, Brand Strategist
& Visual Designer
2010 - Present
Private Portfolio of Designer and Creative Director Miguel Riebman© Some rights reserved.
Private Portfolio of Designer and Creative Director Miguel Riebman